Purnell & AS Monaco Team Up

Watchmaking brand Purnell is proud to start the new year as the Official Timekeeper for AS Monaco. AS Monaco, one of the most esteemed clubs in the world and turning 100 soon, and Purnell rise together with a prestigious partnership.

Rise. Risk. Repeat. A philosophy AS Monaco abides by on the field, and one that matches with Purnell’s “More Future Than Past.” Crafting excellence and bringing a twist to watchmaking partnerships with football.

Purnell found a natural association with the world of AS Monaco, the football club from the Principality—a place of renown, regard, and elegance.

The partnership between AS Monaco and Purnell will entail an exclusive co-branded timepiece collection, which will be revealed during Spring 2022.

“Monaco is a unique concentration of beauty, prestige and dynamism, just like our masterpieces,” says Maurizio Mazzocchi, CEO of Purnell. “Both our brands are rare jewels in our respective fields, and we recognize ourselves with AS Monaco’s tagline: RISE. RISK. REPEAT.

AS Monaco – A Legacy Club

8 league titles, 5 Coupe de France trophies, and almost 100 years of existence—AS Monaco is a jewel in the history of French football. Its roots are firmly anchored within the Principality of Monaco: the club’s home is Stade Louis-II and its instantly recognizable “La Diagonale” jersey was designed by Princess Grace in 1960.

“We are delighted to welcome Purnell to the AS Monaco family,” says Oleg Petrov, Vice-President & CEO of AS Monaco. “Purnell is a brand recognized for its know-how, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forward to this collaboration.”