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Purnell: AS Monaco Official Timekeeper

Purnell is proud to be Official Timekeeper for AS Monaco, one of the most esteemed clubs in the world and turning 100 soon. With the goal of bringing the tourbillon to the forefront of avant-garde haute horlogerie, Purnell only associates with the best in their field.

The brand found a natural association with the world of AS Monaco, the official football club of the Principality.

A place of renown, regard, and elegance, Purnell found a deep association with these ideals that AS Monaco represents.

In exclusivity for this partnership, Purnell and AS Monaco created 2 limited editions featuring the watch brand’s Caliber P10 with a rotating “football tourbillon”.

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AS Monaco – A Legacy Club

8 league titles, 5 Coupe de France trophies, and almost 100 years of existence—AS Monaco is a jewel in the history of French football. Its roots are firmly anchored within the Principality of Monaco: the club’s home is Stade Louis-II and its instantly recognizable “La Diagonale” jersey was designed by Princess Grace in 1960.

Read more on the official AS Monaco website.

“AS Monaco’s slogan—Rise. Risk. Repeat. —matched our own will to create a timepiece that reflected both of our worlds. We decided to develop a tourbillon in a way that had never been done before: encased in a rock crystal football, rotating in 30 seconds. A truly spectacular form of fighting gravity.”

– Maurizio Mazzocchi, CEO of Purnell

“We are delighted to welcome Purnell to the AS Monaco family. Purnell is a brand recognized for its know-how, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forward to this collaboration.”

– Oleg Petrov, Vice President General Manager of AS Monaco