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Purnell is the official partner of France Football and the Ballon d’Or™.

Cobra photo of Escape Primo 18K Black Gold Polished - 18K White Gold

Welcome to Purnell More future than past

Inspired by performance, precision and mechanical prowess, Purnell is doubling down on its philosophy of bringing more future than past to watchmaking.

Since its founding in 2020, Purnell has made its mark on the landscape of contemporary high watchmaking, not only with its unmistakable Spherion but also with a manufacturing process integrated locally in the Vallée de Joux all the way to the brand's new headquarters on Rue du Rhône in Geneva, which includes a refined showroom to welcome clients.

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Cobra photo of Escape Legend - Ballon d'Or Black DLC Titanium - White Diamonds - Edition 2023

Latest watch

Black DLC Titanium – White Diamonds – Edition 2023 - 48mm

Football and fine watchmaking team up, as the cage of the tourbillon takes on the shape of a ball making a complete rotation in 30 seconds. The ball keeps rotating as though it were alive, its endless motion mesmerizing, ultimately reaching its goal: to delight the eye.

Our collections

Makers of the World’s Fastest Triple-Axis TourbillonSpherion

A world premiere, the Spherion is the world’s fastest triple-axis tourbillon, each cage rotating in 8, 16 and 30 seconds respectively.

The power of the Spherion movement is unrivalled in this industry, it is tantamount to a highspeed Formula 1 car racing at 400km/h without needing a pit stop.

From the world’s fastest-triple axis tourbillon to exclusively 100% Swiss Made materials, Purnell keeps striving for the best, creating the Watchmaking Coolture while staying faithful to true watchmaking craftsmanship.

Learn more about the Spherion

Purnell is proud to participate in the conservation of whales and dolphins with partners WDC.

WDC, Whale and Dolphin Conservation is the leading global charity dedicated to the protection of these majestic marine creatures.


Learn more about our partnership