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Craftsmanship

Every single caliber component is strictly developed and manufactured in La Vallée de Joux, Switzerland.

100% Swiss Made

With a focus on local production for its raw materials, Purnell is able to minimize its carbon footprint in its production process, focusing on sustainability while supporting the rich heritage of Swiss craftsmanship in watchmaking.

Investing in reliable partnerships with the best in the business, Purnell keeps everything 100% Swiss Made.

The precious gemstones and diamonds used in Purnell’s high jewelry watches are all sustainably sourced and masterfully set in Geneva.

Even the transparent sapphire, used for Purnell’s unique Escape II Absolute Sapphire pieces, is 100% Swiss Made, achieved by the use of the highest purity oxide aluminum crystals and by the diamond granulometry grade used in the polishing process, which entails a high grade of savoir-faire cultivated here in Switzerland.

Cobra photo of Escape II Absolute Sapphire - Aurora Green